If you’ve been paying close attention, Jidenna has been bubbling up in many conversations and for good reason. Most recently, the “Classic Man” hit up Hot 97 and dropped 16 bars on the mic. Days later, the unique artist made an appearance in one of the BET Hip Awards cyphers, surprising most with his sharp (and dapper) delivery. Not too long ago, he joined fellow artists to join the fight against gun violence. But the most recent buzz surrounding the Wondaland artist involves his new partnership with global beverage powerhouse, Pepsi, for their latest music initiative.

Over the Summer, Pepsi announced a new music platform, The Sound Drop, in partnership with iHeartMedia, Shazam and MTV and officially kicked it off during the weekend of the 2016 MTV Video Music Awards. With fellow artists like Lukas Graham and Alessia Cara on the partnership bill, the platform has been providing emerging artists with a powerful stage to share their story, promote their art and connect directly with their fans.

Credits : Vibe

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